A Window into the Mind of the Consumer
Marketers have long desired a quantitative means for reliably gauging consumer response to their marketing efforts. Traditional methods such as surveys and focus groups have widely acknowledged limitations. The problem is that these approaches do not effectively capture Engagement and Emotion, the two most critical drivers of purchase impact. Moreover, traditional methods suffer from the need to rely upon the consumer’s ability – or inability – to accurately explain reactions, feelings and preferences. EmSense provides marketers with a window into the mind of the consumer with a scientifically validated, quantitatively based means of bio-sensory measurement.
Unfiltered Measurement of Consumer Response…
For the first time, marketers and market researchers can gain direct access to consumers’ Cognitive Engagement and Emotional Responses to advertising, packaging, in-store and online marketing. This is made possible through the EmBand™,
the first ever scalable, non-invasive physiological and brainwave measurement technology - made specifically for market research. The EmBand™ provides quantitative metrics and breakthrough insights that assist marketers in optimizing campaign strategy and tactics. Moreover, the EmBand™ is completely comfortable for consumers to wear and non-biasing to research. |
EmSense offers a 360° product line that enables marketers to assess all consumer touchpoints:
EmSense also offers integrated products through its partnerships with premier market research firms.
Anytime, Anywhere…
The portability and ease-of-use of the EmBand™ enables robust sample sizes, insuring statistical validity and real-world actionability of results. With global deployment capability, quantitative samples, test/re-test reliability, scientific credibility, and the largest database of bio-sensory norms in the world, EmSense is uniquely positioned to deliver insights that will positively impact Marketing ROI.
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