PRS And EmSense Partner To Integrate Bio-Sensory Measures In Packaging Research Studies
July 21, 2009
New service links PRS Eye-Tracking with bio-sensory measures of emotion and cognition to drive value-added insights.
CHICAGO, July 21 /PRNewswire/ -- Last week at the IIR Shopper Insights Conference, Perception Research Services International (PRS) and EmSense Corporation announced their partnership to include bio-sensory measures within quantitative packaging research studies. The companies presented findings from a recent joint study, that used PRS Eye-Tracking and EmSense's EmGear(TM) EEG unit to link package viewing patterns with measures of cognition and emotion - and to identify the specific design elements driving the recent failure of Tropicana's new packaging. These new insights, which help uncover the linkage between visibility, cognition, emotion and purchase, will now be available within PRS On-Shelf Packaging Assessment studies.
Scott Young, President of PRS, commented, "Our focus is on helping companies 'win at retail' through effective packaging -- and we've used bio-sensory measures (such as PRS Eye-Tracking) for many years to understand shopper behavior at the shelf. Linking package viewing patterns to additional bio-sensory measures of emotion and cognition through our partnership with EmSense will help us take this to a new level."
"We aim to give manufacturers an in-depth understanding of consumers' visceral reactions toward packaging by linking EmSense technology with PRS' expertise," shared Keith Winter, CEO and President of EmSense. "We are excited to work with PRS, offering the most advanced neuromarketing solution for packaging research available."
To learn more about this new bio-sensory packaging research offering, contact Jeni Lee Chapman at jchapman@prsresearch.com.
About Perception Research Services International
Established in 1972, PRS' mission is to apply consumer research expertise, technological innovation and analytical insight that help our clients "win at retail" in the global marketplace. PRS is the recognized leader in packaging research and possesses the largest normative database for packaging research (PRS Package Performance Index(TM)). PRS conducts over 600 studies annually, on a global basis, including primary qualitative and quantitative research focused on packaging graphics and structures. Headquartered in the New York area, PRS has regional offices in London, Geneva and Melbourne. To learn more about PRS, visit www.prsresearch.com.
About EmSense
EmSense is a leading-edge neuroscience company that applies advances in EEG and other neurometrics to provide clients with a deep and reliable understanding of consumers' emotional and cognitive engagement with marketing stimuli. EmSense is headquartered in San Francisco. To learn more about EmSense's technology solutions and consulting services, visit www.emsense.com.
SOURCE: Perception Research Services International
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