EmSense's patent-pending analysis is based on fundamental advances in physiological neuroscientific sensing. Our technology uses robust physiological sensors that measure everything from viewers’ brain waves, blinking, breathing and physical motion to their heart activity to the moments when they blush.

Our non-intrusive headsets require no gel or other preparation.

The hardware transmits the respondents’ second-by-second emotional and cognitive responses in real-time and provides detailed analytics into understanding content engagement, cognition, and likeability.

We’ve applied our efficient testing and database against tens of thousands of responses to TV commercials, video games, and film. We not only record how consumers respond, but how every aspect of their responses compares to competitive messaging—based on the very same engagement, likeability, thought, and adrenaline analytics.